Hi!
We're Katie & Jess
You're better at what you do than your brand lets on. That gap, between how good you actually are and how good you look, is the thing we fix.
We've spent decades in the industries that shape how brands show up in the world. We started Brightside because we believed that gap shouldn't exist, and that closing it doesn't require big-agency bloat or the guesswork of going it alone.
Just the two of us, doing real strategy, real design, and real copy. No delegating, no disappearing into layers of account management. Just the people who understand your brand, doing the work.
Katie Koch
Brand Strategist / Messaging Expert / Co-Founder
The Darkside
Loves: true crime, black cats, and dark humor.
Katie is the strategist who can't stop digging until she finds the thing that actually makes you different. Her background spans writing, editorial direction, creative strategy, and sales, work that's taken her from greeting cards to trade shows to live television.
She believes the right words don't just describe a brand, they change how people feel about it.
Jess Dyroff
Digital Strategist / Design Expert / Co-Founder
The Brightside
Loves: sunshine, hiking, and being thoughtful.
Jess is the designer who can't leave a brand looking "fine," she's chasing cohesive, intentional, and a little unforgettable. She's spent years working across brand systems, packaging, UX/UI, and marketing, for both small startups and bigger B2B clients.
She believes great design only works when it's built on real research and real collaboration, not guesswork.
Jess Dyroff
Digital Strategist / Design Expert / Co-Founder
Jess is the designer who can't leave a brand looking "fine," she's chasing cohesive, intentional, and a little unforgettable. She's spent years working across brand systems, packaging, UX/UI, and marketing, for both small startups and bigger B2B clients.
She believes great design only works when it's built on real research and real collaboration, not guesswork.
The Brightside
Loves: sunshine, hiking, and being thoughtful.
The Darkside
Loves: true crime, black cats, and dark humor.
Katie Koch
Brand Strategist / Messaging Expert / Co-Founder
Katie is the strategist who can't stop digging until she finds the thing that actually makes you different. Her background spans writing, editorial direction, creative strategy, and sales, work that's taken her from greeting cards to trade shows to live television.
She believes the right words don't just describe a brand, they change how people feel about it.
