Heddi Monro + The Dressing Room

Heddi Monro launched as two businesses under one roof, a boutique and a speakeasy, with one ambitious vision and zero language or visuals to hold them together. We gave the brand a unified voice and story that made sense of the dual concept, then built two distinct logos rooted in a Queen Bee theme, one for the boutique, one for the speakeasy, designed to stand apart while still reading as family. From there, the identity carried into everything from menus to napkins to event materials. What started as one bold concept on paper opened as two cohesive spaces with a shared story and a visual language built to match it.